Skip to content
(XXX) XXX-XXXX Book a strategy call
Draft for review by US counsel. Not legal advice.This page is a working draft. Text in highlighted brackets is a placeholder that must be completed or confirmed before launch.

Legal Cookie policy

Nothing loads until you choose.

Three categories, matching the banner: necessary, analytics and advertising. Here is every cookie in each, who sets it and how long it lasts.

Last updated November 13, 2026Effective [effective date]Draft version 0.1

NecessaryAlways on. Security and your settings.

AnalyticsGA4 and Microsoft Clarity.

AdvertisingGoogle Ads, Meta and Microsoft UET.

Consent Mode v2All denied by default.

What cookies are

Cookies are small files a website stores in your browser. Similar technologies, such as local storage and tracking pixels, work in a similar way. In this policy, “cookies” covers all of them.

This site, amagid.com, is run by [Legal entity name]. Some cookies are set by us (first-party). Others are set by Google, Microsoft and Meta (third-party) when you allow them.

When you first visit, a banner asks what you allow. Until you choose, only necessary cookies are used, and no analytics or advertising tags load. You can accept all, reject all, or pick categories under Settings. The banner’s three categories match the sections below.

You can change your choice at any time, here or from the footer.

Categories and cookies

NecessaryAlways on

Needed for the site to work, to remember your choices and to protect our forms. They don’t track you across other sites.

NameSet byPurposeKept for
amg-consentAMAGID (local storage)Remembers your cookie choiceUntil cleared
amg-calmAMAGID (local storage)Remembers the Reduce motion settingUntil cleared
amg-utm_*, amg-landingAMAGID (local storage)Keeps the campaign and landing page you arrived from, attached to a form only if you submit oneUntil cleared [confirm category with counsel]
[cf_clearance, __cf_bm]CloudflareBot protection and Turnstile spam checks[up to 30 minutes / 1 year]
AnalyticsOff until you allow it

Help us understand which pages are useful and where visitors get stuck. We use Google Analytics 4 and Microsoft Clarity, which can record anonymized page interactions such as clicks and scrolling.

NameSet byPurposeKept for
_ga, _ga_*Google Analytics 4Counts visits and distinguishes visitorsUp to 2 years
_clck, _clskMicrosoft ClarityLinks page views into a session1 year / 1 day
CLID, MUIDMicrosoft ClarityIdentifies the browser across Clarity sessionsUp to 1 year
AdvertisingOff until you allow it

Let us measure which ads bring visitors and leads, and show our ads to people who have visited the site. Under some state laws this is “sharing” or “targeted advertising”, and you can opt out by leaving this category off.

NameSet byPurposeKept for
_gcl_au, _gcl_awGoogle AdsConversion measurement for Google ads90 days
_fbp, _fbcMeta PixelConversion measurement and audiences for Facebook and Instagram ads90 days
_uetsid, _uetvidMicrosoft UETConversion measurement and remarketing for Microsoft ads1 day / 13 months
MUIDMicrosoft AdvertisingIdentifies the browser for Microsoft adsUp to 13 months

Durations are the vendors’ defaults at the date above and can change. [Run a cookie scan on the production site and update this list before launch.]

We use Google Consent Mode v2 to pass your choice to Google’s tags. Before you choose, all four consent signals are set to denied:

analytics_storageAnalytics cookies
ad_storageAdvertising cookies
ad_user_dataSending user data to Google for ads
ad_personalizationPersonalized ads and remarketing

Allowing Analytics sets analytics_storage to granted. Allowing Advertising sets the three ad signals to granted. Our tag manager loads Google tags only after you make a choice that allows them. [Confirm basic vs. advanced Consent Mode setup in production.]

Global Privacy Control

If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of advertising cookies and of “sharing” for targeted advertising. [Confirm GPC handling is implemented before launch.]

Other ways to control cookies

More information

For how we use the information these cookies collect, and your rights over it, see our privacy policy. Questions: hello@amagid.com.

Message us
Call Text Book a call