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Service AI search (GEO)

When buyers ask AI, be the business it names.

GEO, or generative engine optimization, is the work of getting ChatGPT, Gemini, Perplexity and Google’s AI features to understand your business, trust it and cite it. We do that work in-house, next to your SEO and your developers, and we measure it from the first mention to the sale.

Last updated November 13, 2026

A buyer asks

Who sells commercial espresso machines with installation included?

AI answer

A few suppliers bundle delivery and installation. Your Business lists install costs on each product page and covers setup and staff training1. Large restaurant-supply marketplaces also carry these machines2.

  • 1yourbusiness.com/espresso-machines
  • 2a marketplace listing
  • Mentioned
  • Cited
  • Positive
Illustration of the mentions and citations we track.

Fig. 01 Engines we track

Your buyers ask more than one assistant. We watch all of them.

Each engine reads the web differently and answers in its own way. We track a fixed set of prompts that matter to your sales across every one, every month, so you can see where you show up and where a competitor does instead.

  • Chat and searchChatGPT

    OpenAI’s assistant, with live web search built in.

  • Chat and searchGemini

    Google’s assistant, built into Android, Workspace and Chrome.

  • Google searchGoogle AI Mode

    A conversational search mode that answers follow-up questions.

  • Google searchAI Overviews

    The summary at the top of a regular Google results page.

  • Answer enginePerplexity

    Answers with numbered sources, so citations are easy to see.

  • Chat and searchMicrosoft Copilot

    Built into Windows, Edge and Bing results.

  • Chat and searchClaude

    Anthropic’s assistant, often used for research, with web search.

  • NextThe next one

    When your buyers start using a new assistant, we add it to the tracking.

Fig. 02 How we measure it

Seven steps from a mention to a sale.

A mention on its own pays nothing. So we report the whole climb, and each step comes from a source you can check yourself. The top step is the one your business actually cares about.

  1. 01

    Mentions

    Your business is named in an AI answer to a prompt your buyers use.

    Prompt tracking, every engine
  2. 02

    Citations

    Your pages are linked as a source for that answer.

    AI visibility tracker
  3. 03

    Share of voice

    How often you appear compared with your competitors on the same prompts.

    Prompt set vs. named competitors
  4. 04

    Sentiment

    Whether answers describe you accurately, positively and with current facts.

    Answer review, monthly
  5. 05

    AI referrals

    Visits that arrive on your site from an AI assistant.

    GA4 referral data
  6. 06

    Branded search

    People who read about you in an answer, then search your name.

    Search Console
  7. 07

    Sales

    Leads, orders and revenue from those visits.

    Your CRM or store data

Straight talk The limits

What we won’t promise you.

AI answers change from one day to the next, and nobody controls them. Anyone selling you a guaranteed spot is guessing. Here’s the line we hold.

We won’t promise

  • A guaranteed place in any AI answer
  • A fixed “rank” inside ChatGPT or Gemini. There isn’t a stable one.
  • Results by a set date
  • That every engine reads llms.txt today

We will

  • Build the signals these engines rely on
  • Report mentions, citations and share of voice every month
  • Tie AI visits to leads and sales in your dashboard
  • Tell you plainly what moved and what didn’t

Fig. 03 The work

What we change on your site, and off it.

Most of GEO is careful technical and content work. Because our developers and hosting team sit next to the AI search team, the fixes ship in your codebase instead of waiting in someone else’s queue.

  1. 01

    Crawler access

    Clear robots.txt rules for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and the rest. Some feed live answers and some feed model training. You decide which get in, and we check your firewall and CDN don’t block them by accident.

  2. 02

    llms.txt

    A plain-text guide to your site written for AI assistants: who you are, what you sell and which pages hold the facts. We write it and keep it current as the site changes.

  3. 03

    Schema

    JSON-LD for your organization, products, services, FAQs and articles, kept in sync with what the page actually says. Engines trust structured facts that match the visible text.

  4. 04

    Content that answers

    Pages built around the questions buyers type into assistants, with specific facts an answer can quote: specs, prices where you publish them, service areas and policies.

  5. 05

    Readable without JavaScript

    Key content served in the raw HTML. Several AI crawlers don’t run JavaScript, so a page that only renders in the browser can look empty to them.

  6. 06

    Signals beyond your site

    Reviews, listings, comparisons and mentions on the sites these engines already trust, kept accurate and consistent with your own pages.

Instant AI readiness checkDemo
  1. AI crawlers allowedPASSGPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot
  2. Content readable without JavaScriptPASS92% of page text is in the raw HTML
  3. Structured data (JSON-LD)PARTIALOrganization found, Product and FAQ missing
  4. llms.txtMISSINGNo guide file for AI assistants
  5. Sitemap and canonical tagsPASSSitemap found, canonicals consistent
  6. Server response time820 MSSlow first byte can cost you crawls

Needs work: 3 of 6 passingResults for yourbusiness.com

Get the full report

Sample results in this design. The live check reads your actual site.

robots.txtWho may read you
# Live answers: allowed
User-agent: OAI-SearchBot
Allow: /

User-agent: PerplexityBot
Allow: /

# Training: your call
User-agent: GPTBot
Disallow: /account/
llms.txtYour site, summarized
# Your Business
> Commercial espresso machines,
> sold and installed in Texas.

## Products
- [Machines](/espresso-machines)
- [Installation](/installation)

## Facts
- [About us](/about)
JSON-LDFacts in a fixed format
{
  "@type": "Product",
  "name": "Two-group espresso machine",
  "brand": "Your Business",
  "offers": {
    "@type": "Offer",
    "availability": "InStock"
  }
}

Simplified examples. Yours are written for your site and your rules.

Fig. 04 Results

AI visibility, measured in real accounts.

Each card pairs a client’s Search Console numbers with their AI answers, AI Overviews and pages cited over the same period, from our AI visibility tracker. Names stay private.

Client names withheld. Each result is compared with that client’s own earlier period.All results

Fig. 05 Pricing

AI search comes with your SEO.

Search engines and AI assistants read many of the same signals, so we run them as one plan. If you’d rather see where you stand first, start with the audit. It covers AI visibility alongside your site, search and ads.

  • Prompt tracking across every engine above
  • Monthly report on all seven steps
  • No contract. Cancel anytime.
Compare every plan

Growth SEO + AI Search

$1,990/mo

Organic growth on Google and in the AI assistants your buyers already use.

  • Technical and content SEO
  • AI search: ChatGPT, Gemini, Perplexity, Google AI Mode
  • Citation and mention tracking
  • Monthly report and call
Start

Visibility Audit

$497one-time

A full read of your site, servers, search, AI visibility and ad accounts. You leave with a ranked list of fixes.

  • AI crawler, schema and llms.txt review
  • Where you appear in AI answers today
  • Action plan, walked through on a call
Get the audit

Fig. 06 FAQ

AI search, without the hype.

Ask us anything on the call. If AI search isn’t worth it for your market yet, we’ll say so.

Book a strategy call
What is GEO?

Generative engine optimization. It’s the work of making AI assistants like ChatGPT, Gemini and Perplexity, and Google’s AI Overviews and AI Mode, understand your business and cite it when buyers ask for recommendations.

How is it different from SEO?

They share a foundation: a fast, crawlable site with clear, accurate content. GEO adds work on how assistants read and quote you, such as crawler rules, structured facts, llms.txt and your reputation on other sites. That’s why we run them as one plan.

Can you guarantee we’ll show up in ChatGPT?

No, and be careful with anyone who does. Answers vary by prompt, by user and by day. We build the signals these engines rely on and report mentions, citations and share of voice every month, so you can judge the progress yourself.

Should we block AI crawlers?

It depends on what each one does. Crawlers that power live answers usually help you get cited. Crawlers that collect training data are a business decision. We set the rules with you and write them down in robots.txt.

Does llms.txt actually matter?

It’s a proposed standard, and not every engine reads it yet. It costs little to maintain and gives the assistants that do read it a clean summary of your site. We treat it as one signal among many.

How do you know a sale came from AI?

Visits from assistants show up as referrals in GA4, and we connect those visits to leads and orders in your CRM or store. Some influence is indirect, like a buyer who reads about you and then searches your name. We report that separately, as branded search.

Last step Your move

Hand usthe noise.

We’re a fit for businesses that invest in digital every month and want one team holding the whole picture. Not sure you’re there yet? Ask us. You’ll get a straight answer.

  • Google Partner
  • Meta Business Partner

Book a strategy call

30 minutes with a senior strategist, on Zoom. No pitch deck.

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