SEO
Local SEO and location pages
Service-area and location pages, your Google Business Profile managed, review requests and replies, and listings kept consistent.
Industry Service businesses
More calls that turn into booked jobs.
Contractors, clinics, law firms, home services, agencies. Your website, your Google Business Profile, your ads and your phone line all feed one number: jobs on the calendar. We run each piece and follow every lead from the first search to the booked job.
Updated November 2026
- Booked
Call, 4 min 12 s
From your Google Business Profile - New
Quote request form
From organic search, service page - Not a fit
Call, 0 min 48 s
From Google Ads, outside your area - Booked
Text message
Visit came from ChatGPT - Booked
Online booking
From a Meta ad, Thursday 9 AM slot
Every lead arrives with its source.IN YOUR CRM
- $990
- a month for Local Peace of Mind, our local search plan
- 1
- account manager for your site, listings and ads
- Zoom
- for the strategy call and every monthly review
- 80%+
- of clients have stayed 3+ years. With no contract.
Fig. 01 Where leads go missing
A lead can slip away at five points before it’s a job.
Most service businesses only see the calls that got through. The ones lost on the way never show up anywhere, so nobody fixes them.
- 1Search
You’re not in the map pack
Google shows three businesses on the map. If your profile, reviews and location pages are thin, you’re not one of them.
Never seen - 2AI answer
The assistant names a competitor
People ask ChatGPT for a reliable contractor nearby. It answers from the reviews, listings and sites it can read.
Never asked - 3Ad click
Ads pay for the wrong searches
Budget leaks on jobs you don’t take, towns you don’t serve and hours when nobody picks up.
Paid for, not a fit - 4Contact
The form or call goes nowhere
A broken form, a slow mobile page, a call routed to the wrong line. You never knew they tried.
Tried, gave up - 5Follow-up
Nobody knows which leads booked
Without call tracking and a CRM, you can’t tell which channel brings jobs, so the budget follows a hunch.
Booked, not credited
Fig. 02 What we do
Each gap, closed by the team that owns it.
The same account manager runs all six. You brief one person, and the map, the ads and the website get changed together.
AI search
Named in AI answers
Clear service, area and FAQ content that AI assistants can quote, and a monthly count of where they mention you.
Paid media
Ads that run when you can answer
Google and Meta campaigns limited to your service area and hours, with negative keywords for the jobs you don’t take.
Development
A site built to get the call
Fast mobile pages, tap-to-call and text, quote forms that work, and online booking where it fits your business.
Managed hosting
A site that stays up
Managed servers, security updates, backups and uptime monitoring, so the page is there when someone needs you.
Integrations
Every lead in your CRM
Forms, calls and chats routed to your CRM with the source attached, so you can see which channel books jobs.
Fig. 03 What we report
Booked jobs at the top of every report.
In the first month we agree with you on what counts as a lead and a booked job. Then we report against the same definitions every month.
Lead scoreboardLast 30 days · Sample data
Booked jobs
64Qualified calls212▲ 11%
Form and text leads98▲ 9%
Cost per booked job$86▼ 14%
New reviews314.8 avg
Booked jobs by source
- Google Business Profile38%
- Google Ads27%
- Organic search21%
- Referral and direct8%
- AI assistants6%
Synthetic data for illustration. Your scoreboard uses your own CRM and call tracking.
- Booked jobs
- By channel, from your CRM or booking tool. The number the rest of the report explains.
- Qualified calls
- Calls long enough to be real, each with the search, ad or listing that produced it.
- Form, text and chat leads
- Every inquiry that didn’t start with a phone call.
- Cost per lead and per job
- Ad spend and fees divided by what they actually brought in.
- Profile actions
- Calls, direction requests and website visits from your Google Business Profile.
- Reviews
- New reviews, your average rating and replies sent.
- Local visibility
- Where you show on the map across your service area, town by town.
- AI mentions
- How often AI assistants name you for your services and your area.
Fig. 04 Results
Results for service businesses.
Each number comes from the client’s own Search Console or ad account and is compared with an earlier period. Names are withheld.
Organic clicks76.1K → 87.5K
Impressions1.61M → 1.8M
- 250AI answers+67
- 184AI Overviews+82
- 56Pages cited+4
SEO + AI search
+11,400
extra organic clicks in six months
10 → 8.9 average Google position
Car leasing and sales companyAutomotive services
Impressions42.7K → 93.5K
Avg. position30.7 → 25.7
- 9AI answers+3
- 9AI Overviews+5
- 3Pages cited
SEO + AI search
2.3×
organic clicks, from 577 to about 1,330
+119% impressions, from 42.7K to 93.5K
Online businessServices
Fleet insurancePos. 1
Marine and aviationPos. 2
SEO
Pos. 1
on Google for fleet, special-risk and engineering insurance
Pos. 2 for marine, aviation and specialty lines
Commercial insurance brokerB2B services
Client names withheld. Each result shows its source and period.All results
Fig. 05 Plans for service businesses
Pick the gap you want closed first.
A fixed monthly fee and no contract. Most service businesses start on the map, with ads or with both.
Compare every planLocal Peace of Mind
$990/mo
For businesses that win or lose on the map. We keep you visible, reviewed and correct everywhere locals look.
- Local SEO and location pages
- Google Business Profile, managed
- Review requests and replies
- Listings kept consistent
- Monthly report
Paid Ads
$790/mo
Management fee for search and social campaigns built around calls and booked jobs.
- Google and Meta campaigns
- Call and form tracking, set up and tested
- Service area and schedule targeting
- Monthly report
Flagship
One Team
$3,490/mo
Your site, hosting, local search, AI search and ads, run as one lead system.
- Everything in Local and Paid Ads
- Website development and managed hosting
- One account manager, one report
- Monthly strategy call
No contracts. Cancel anytime. Ad spend is billed separately by the platforms.
Fig. 06 FAQ
What owners of service businesses ask.
Not sure where your leads are slipping? That’s what the strategy call is for.
Book a strategy callWe serve a few towns. Is local SEO worth it?
Usually, because people searching for a service nearby are ready to call. If you’d like to see where you stand first, the Visibility Audit ($497 one-time) shows your map visibility, reviews and listings before you pick a plan.
Can you tell which ad or search a phone call came from?
Yes. We set up call tracking by channel and pass each call into your reports, so a call from the map and a call from an ad are counted separately.
What counts as a lead in your report?
We agree on it with you in the first month: for example, a call over a set length, a completed quote form or a booked appointment. Then the definition stays the same every month, so the trend means something.
Do you handle our reviews?
Review requests and replies are part of Local Peace of Mind. You decide how much you want to see before a reply goes out.
We have more than one location.
Each location gets its own profile work, its own page and its own tracking, and your report shows them side by side.
Is there a contract?
No. Every plan is month to month and you can cancel anytime. 80%+ of clients have stayed 3+ years. With no contract.
Last step Your move
Hand usthe noise.
We’re a fit for businesses that invest in digital every month and want one team holding the whole picture. Not sure you’re there yet? Ask us. You’ll get a straight answer.
- Google Partner
- Meta Business Partner