Industry Platforms and SaaS
Platforms live on two numbers: how many people sign up, and how many of them become paying users. We run the site, search, ads and CRM connection as one system, so every channel is judged on the second number.
Updated November 2026
VisitsSEO · AI search · Paid
Sign-ups and trialsDevelopment
Activated usersProduct data
Demos bookedCRM routing
Paying customersSent back to ads
One team, one report, from the first visit down.
Fig. 01 The usual symptoms
Platforms rarely have a traffic problem. They have a measurement problem, and every channel ends up optimizing the wrong event.
Cost per sign-up looks healthy. Revenue doesn’t move.
Ad platforms optimize for whatever event you send them. Send them sign-ups, and they find people who sign up, whether or not those people ever use the product.
Listing pages appear and expire every day.
Marketplaces and listing sites create pages faster than Google can crawl them. Without crawl control, the pages that matter wait in line behind the ones that don’t.
“Which tool should we use for…” gets asked in an AI assistant first.
Software buyers ask AI assistants for comparisons and alternatives. If your docs, pricing page and comparison pages are hard to read, you’re left off the list.
The CRM and the ad account disagree on everything.
Leads arrive without a source, demos aren’t tied back to a campaign, and nobody can say what a paying customer actually cost.
Fig. 02 What we do
Your account manager runs them from one plan. The work stays on the marketing side: the site, the docs, the sign-up flow and the systems around them.
Fast pages on React and Next.js or WordPress, a sign-up flow tested on every device, and page templates your team can publish with.
Managed servers, CDN, backups and monitoring for your site and docs, separate from your product’s own infrastructure.
Crawl control, sitemaps and internal linking for listing and programmatic pages, plus use-case and comparison pages that bring buyers.
Comparison, alternatives and documentation content that AI assistants can read and cite, tracked across ChatGPT, Gemini, Perplexity and Google AI Mode.
Search and social campaigns that send activated users and booked demos back to the ad platforms, so bidding follows the events that pay.
Sign-ups, trials and demo requests routed to your CRM with source and campaign attached, and lifecycle stages passed back to your ad accounts.
Fig. 03 What we report
Each step has its own numbers, reported by source. Activation and revenue come from your product analytics and CRM, which we connect in the first month.
Organic and paid visits, non-brand clicks and visits from AI assistants.
By source and campaign, with cost per sign-up.
Most reports stop here
The share of sign-ups that reach your activation event, by source.
Requested, booked and held, straight from your CRM.
Pipeline value created, by channel and campaign.
New recurring revenue and the cost to acquire a paying customer.
Ours go here
AI search, reported separately. We also track how often AI assistants mention and cite you for the questions buyers ask, such as alternatives and comparisons, and how many visits those answers send.
Fig. 04 Results
From the client’s own Search Console and ad account, each compared with an earlier period. Names are withheld.
Avg. position14.1 → 13.1
SEO + AI search
+22.4%
organic clicks in 28 days
+25.4% organic impressions
Real estate listings platformPlatforms
Paid media
+412%
revenue from paid campaigns
−70% cost per conversion
Time and attendance systemsB2B software
Your platform
On a strategy call we map your funnel, from first visit to paying customer, and show you which numbers we’d report each month.
Book a strategy callFig. 05 Plans for platforms
A fixed monthly fee and no contract. Ad spend is billed by the platforms and stays visible to you.
Compare every planGrowth SEO + AI Search
$1,990/mo
Organic sign-ups from Google and from the AI assistants your buyers use to build a shortlist.
Paid Ads
$790/mo
Management fee for search and social campaigns that optimize to activation and demos.
Flagship
One Team
$3,490/mo
Site, hosting, SEO, AI search and paid media, reported as one funnel.
Often added by platforms
No contracts. Cancel anytime. Not sure where to start? The Visibility Audit is $497 one-time.
Fig. 06 FAQ
Bring your funnel numbers to the call. We’ll tell you where we’d start.
Book a strategy callYes. As part of an integration we pass stages such as qualified lead or closed deal back to the ad platforms as conversions, so campaigns learn from revenue events instead of raw sign-ups.
Yes. We start with crawl data and Search Console to find which page types deserve to be indexed, then set up sitemaps, internal linking and crawl rules around them.
Our focus is the marketing site, docs, sign-up flow and the systems around them. If you need product development too, raise it on the call and we’ll tell you honestly whether it’s a fit.
We connect to the CRM you already use through its API. Tell us which one on the call, and we’ll explain what the integration involves. Most start as an Integration Sprint, from $3,500+.
We track how often AI assistants mention and cite you for the questions buyers ask, such as alternatives, comparisons and use cases, and how many visits and sign-ups those answers send.
No. Every plan is month to month and you can cancel anytime. 80%+ of clients have stayed 3+ years. With no contract.
Last step Your move
We’re a fit for businesses that invest in digital every month and want one team holding the whole picture. Not sure you’re there yet? Ask us. You’ll get a straight answer.
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