Organic clicks up 85% in three months.

A large catalog Google could see, and too few pages people actually clicked.

Medical and mobility equipment is a considered purchase. Buyers compare models, check sizes and specs, and ask a lot of questions before they order, more and more often in AI assistants. The store’s pages were in Google, but many of them didn’t match the way buyers search or answer what they ask.

• Category and product pages aimed at broad terms instead of the searches buyers use
• Thin pages that answered few of the questions asked before an order
• Weak internal links, so key categories got little authority
• Content that AI assistants found hard to quote

1. Keyword research

   01

   We mapped the searches buyers use for each category, from product names to the questions they ask before ordering.

2. Page optimization

   02

   We rewrote titles, headings and descriptions on category and product pages to match those searches.

3. Content improvements

   03

   We filled out thin category and product pages with the details buyers compare before they order.

4. Internal linking

   04

   We linked related categories, products and guides, so authority reaches the pages that sell.

5. Adapting content for AI search

   05 · AI search

   We restructured key pages into clear answers, with facts and FAQs that ChatGPT, Gemini, Perplexity and Google AI Overviews can quote and cite.

The store now shows up in hundreds of AI answers.

• AI answers438+97

  Answers from AI assistants that mention or cite the store.

• Google AI Overviews365+128

  AI Overviews in Google Search that include the store.

• Pages cited110+19

  Store pages linked as a source in those answers.

Same period, same source. Figures from the AI visibility tracker for the same three months. The change in pink is against the three months before.